Benecol Turns 30: Join Our Birthday Celebration and Win €1995!
This year, Benecol marks a big milestone, 30 years of helping millions manage cholesterol since its debut in 1995, one yogurt, spread and yogurt drink at a time.
To celebrate three decades dedicated to heart health, we are launching an in-store competition starting September 30, 2025 (UK & ROI). Grab a promotional pack, enter online, and you could win €1,995. With weekly spot prizes and bonus draws, there are plenty of chances to win. Full details and T&Cs at benecolbirthday.co.uk
But that’s not all! September also marks World Heart Day, and Benecol is celebrating with its new “Let’s Talk Numbers” campaign. Backed by four-time Olympian and Benecol brand ambassador Sonia O’Sullivan, the campaign simplifies health tracking by focusing on one number that really matters: your cholesterol.
Did you know that high cholesterol affects 1 in 2 Irish adults? Even Sonia was surprised to find her cholesterol levels were higher than target when recently tested. The good news: small daily steps can make a big difference. Simply adding Benecol foods to your diet can help lower cholesterol by 7–10% in just 2–3 weeks, thanks to the unique plant stanols in every pack.
Benecol’s 30th birthday celebrations don’t stop at store shelves. Later this autumn, Benecol will proudly partner with the Croí Night Run in Galway (October 17), where TV personality and ambassador Dáithí Ó Sé will join locals for a 5km charity walk/run in support of heart health.
So, whether you’re joining us in-store for a chance to win, or lacing up for the Croí Night Run, there’s never been a better time to celebrate 30 years of healthier, happier hearts with Benecol.
Celebrate with us! 🎉 Pick up your pack and enter today at benecolbirthday.co.uk.