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Meet the Experts

Benecol HCP Marketing Team

We are pleased to introduce to you our team of experts. Our team includes highly experienced professionals who bring a wealth of knowledge and expertise to our company. We have team members based in the UK, Ireland and Finland and you can contact us here

Global Team

Claire Rea

Claire is the Head of Healthcare Professional Marketing in Benecol Ltd and is a Registered Dietitian.

She initially worked in the financial sector after completing her first degree in Commerce from University College Dublin, however she has always been passionate about science and nutrition and made the decision to return to university to complete a second Bachelor of Science (Honours) in Human Nutrition & Dietetics from Trinity College Dublin.

For the past 10 years she has worked in the food industry and has managed a broad spectrum of products, ranging from paediatric to geriatric. Working in the food industry gives her a huge opportunity to positively impact public health, and draws on her clinical and nutritional knowledge to ensure we share the latest evidence-based information via our growing Benecol healthcare professional networks.

Holly Roper

Holly is an AfN Registered Associate Nutritionist with a Masters in Human Nutrition from the University of Sheffield. After graduating, Holly joined the British Nutrition Foundation as their Nutrition Intern. Following this, Holly started her career in the food industry as a Health and Nutrition Communications Officer where she gained valuable insight and was able to develop her skills in healthcare professional marketing.

Now at Benecol, Holly is covering the role of their Global Science Communications and Nutrition Manager, responsible for all global scientific messaging and key partnerships that further strengthen the science of plant stanols, importance of heart health and cholesterol-lowering functional foods.

Ireland Team

Helena O’Dwyer

Helena is the Healthcare Professional Relations Manager for Ireland and holds a BBS in Marketing & French and a Post Grad in Marketing Management.

She has over 20-years sales & marketing experience and within the Benecol Ltd Healthcare Professional team, her focus is to build meaningful relationships, whilst providing information and clinical research about heart health and plant stanols to our amazing network of Healthcare Professionals in Ireland.

Helena’s previous experience includes business development and project management working in the finance and telecommunications sectors. She has also worked with major US companies, regularly travelling to the UK, Far East and US delivering sales programs to clients and manufacturers.

Susan Devergie

Susan is the Benecol Account Manager for Ireland and works with healthcare professionals to help them bring the key messages of lifestyle and dietary cholesterol management to their patients.

Susan has over 15 years’ experience in healthcare having worked for a variety of pharmaceutical companies on prescription and over-the-counter medications. She holds a degree in marketing, and prior to her move to the healthcare sector, Susan was a sales manager in the computer industry.

UK Team

Helen Vanner

Helen is the Healthcare Professional Relations Manager at Benecol Ltd. She is responsible for overseeing all healthcare professional-related marketing and professional education activity in the UK.

Helen has worked in healthcare marketing for over 25-years in medical technology, pharma and for a private hospital group specialising in a variety of medical disciplines including cardiac, gastroenterology and endovascular therapies. Helen is also a member of the Chartered Institute of Marketing (CIM) and holds a CIM diploma.

Helen is passionate about empowering healthcare professionals to improve heart health for all patients with elevated cholesterol and is always looking to find ways to support them to help further their own professional development, skills and learning.

Nicky Mappledoram

Nicky is the Benecol Account Manager for the Healthcare Professional team in the UK.

Nicky has 9 years of experience working for pharmaceutical companies prior to working for Benecol, showcasing medications in a number of therapies within both primary care and secondary care. Before this, Nicky worked in the finance industry for 5 years.

Nicky’s focus is to raise awareness amongst healthcare professionals of cardiovascular disease, the importance of lipid management and how plant stanols can play an important role in heart health. Nicky represents Benecol at a range of national conferences and more locally around East Anglia. She works with a wide variety of Healthcare Professionals including GP, Nurses, Healthcare Assistants, Cardiac Rehab Nurses, Dietitians and Specialists.

Faiza Abbasi

Faiza is the Benecol Account Manager in the UK. She is responsible for building relationships with healthcare professionals based in and around London, with the aim to help improve outcomes for patients with a risk of cardiovascular disease. She ensures healthcare professionals are well informed and up to date with patient materials to help support their professional practice.

She has over 10 years of experience working within pharmaceutical sales and alongside a number of different stakeholders within the NHS which has enabled her to have a firm understanding of the ever-evolving healthcare system.

Finland Team

Elena Bäckström

Elena is the Healthcare Professional Relations Manager for Finland. Throughout her over 20-year career, Elena has worked within the pharma industry across a vast variety of different roles. Elena also has a qualification in Business and Administration.

She enjoys sharing evidence-based clinical information with doctors, nurses and dietitians to help them to better understand the scientific research surrounding plant stanol esters and demonstrating how they can help their patients lower their LDL cholesterol with lifestyle and dietary interventions.

Sofia Mustonen

Sofia is the Healthcare Professional Representative of the Finnish Benecol team and has a Bachelor’s degree as a Public Health Nurse.

She is passionate about health and believes that together with healthcare professionals, we can help individuals lower their cholesterol levels with dietary and lifestyle interventions and thereby reduce their risk of cardiovascular disease.

She has worked in various public health nursing positions since 2014, with the main focus on school and student healthcare, outpatient healthcare, income checks for immigrants and healthcare for individuals who are long-term unemployed.

Within the healthcare professional team, Sofia is responsible for establishing and maintaining relationships with healthcare professionals and for ensuring that they have access to up-to-date materials and information in both the private and public healthcare sectors.

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